Copywriters Handbook

This is a new book. Condition: Brand New.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products.

Among the tips revealed:

* 8 headlines that work - and how to use them
* The 5-step "Motivating Sequence" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful "lead magnets" that double response rates
* The "4 S" formula for making your copy clear, concise, and compelling

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781250238016
Published: April 2020

Number of pages: 496
Width: 139 mm
Height: 210 mm
Depth: not specified

Publisher: St Martin's Press